CD Leganés has reached an agreement with the Ministry of Tourism of Malawi to join the rotating 'main sponsor' strategy carried out by the club, through which it allows companies from various sectors to have the opportunity to associate with the club and enjoy the notoriety that comes from being a 'main sponsor'.
In this way, the logo of "Malawi, The Warm Heart of Africa" will appear on the front of the first team's kits during the upcoming matches, as well as on different media, both physical and digital. With this agreement, C.D. Leganés seeks to continue with its international brand expansion strategy.
In this sense, the president of the club, Mr. Jeff Luhnow, together with the club’s Africa partner Rainbow Sports, already met last September with the president of Malawi, Mr. Lazarus Chakwera, to begin to strengthen ties with the country and the search for opportunities and talent, as part of a broader Malawi and Africa football development project.
For Luhnow, "in Malawi, as in almost all of Africa, there is great soccer potential, and with this agreement we go one step further. We want to take advantage of this opportunity to be able to reach a large part of the country's young population and to be able to start developing different Actions".
The new 'main sponsor' will begin to appear on the team's shirts this Sunday (2:00 p.m.) in the match of the twenty-fourth day against Levante UD. at the Butarque Municipal Stadium.
